The McAulay Projects

Up 'N Over

UNO identity

Early in 2014, a group of us decided to sign up for a tough physical challenge. A 41 mile walk through the night. Instead of working on my physical fitness and diet, I decided to build out an identity for our team. Don't attempt anything without a logo, right?

I'd love to say there were pages of loose sketches which formed the basis of this idea but sometimes the idea is clear enough to just crack on into Illustrator and figure it out. This was such a time. Due to the nature of the walk we were doing, I wanted the idea of the moon in there and I also wanted the type to be a little bit playful. Once I was happy with the idea, I made a suite of versions for various uses.

If you would like to join "team uno" and join us on another foolhardy mission. Find me on twitter